![]() ![]() And the expertise of the University of Cambridge is a value-add. We want to get the readers excited about these topics. “They’re not formulaic and they’re really accessible. “What sets the books under this partnership apart will be how child-friendly and family-friendly they are,” added John Mendelson, president of Nosy Crow Inc. While the University of Cambridge is associated closely with Britain, Mendelson feels that the combination of the two brands will be attractive to U.S. In North America, the books will be republished in fully Americanized editions, with changes to the cover design, if needed, as well as to the interior images and text. We want to bring science into every aspect of the readers’ lives and we want them to say, ‘Wow, I’ve never thought about that.’ ” ![]() We’ll have everything from books that will pique the curiosity of a six-year-old who wants to know about a particular topic to gifty books of the kind you would read with a torch under the duvet. Under the Cambridge partnership, “some books will be concept-driven, and some will be silly, imaginative, and playful. “The kind of books we publish are meant to inspire awe and wonder,” Kellehar said. All releases will feature the imprimatur of both Cambridge and Nosy Crow, and some will also be identified by sub-brands tied to specific museums or other parts of the institution.Īlthough there will likely be interest from schools and libraries, the books are made with trade channels in mind. The books will be sold globally through export, rights sales, and co-editions. The core age group for the publishing program is 6–12, with some titles reaching down as young as age three. Whatever question we have, there’s a specialist.” “A partnership with the University of Cambridge or the British Museum is not just about the advantages for selling and promotion,” Kellehar said. Experts and assets come from a diverse range of holdings, from the BabyLab in the department of psychology, to the Institute of Manufacturing, to the Museum of Zoology. The deal with the University gives the publisher access to the knowledge of academics, curators, and subject specialists from the university’s research laboratories, its nine museums, and its collections. McPhee is responsible for seeking out the right experts and facilitating the relationships between the specialists and Nosy Crow’s authors. It turned out the University had been wanting to bring the Cambridge name further into the children’s market, so the timing was right. “It seemed a very pie-in-the-sky idea at the beginning,” said Rachel Kellehar, Nosy Crow’s publishing director for nonfiction, preschool, and activity.Įventually the team connected with Ruth McPhee, product development manager at the University of Cambridge’s Fitzwilliam Museum Enterprises, the commercial arm of Cambridge’s art and antiquities museum, who serves as the publishing program coordinator for the Nosy Crow partnership. The company decided to approach the university to fill the gap. It has been publishing STEAM titles under the Nosy Crow imprint but wanted a partner for those titles as well. ![]() Nosy Crow has partnerships in place with the British Museum for history titles and the National Trust for books about nature. in June 2024 and in North America a year later, will be Beasts from the Deep, followed by There’s No Such Thing as a Silly Question: 213 Weird and Wonderful Questions About the World, Expertly Answered!, on sale in the U.K. The first title, set for release in the U.K. ![]() The titles will focus on science, technology, engineering, art, and math (STEAM). Nosy Crow is publishing a line of nonfiction children’s books through a global partnership with the University of Cambridge. Nosy Crow Enlists University of Cambridge for STEAM Expertise ![]()
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